Minimal running footwear: Reid Douglas

Best Award 2013: finalist. Dyson Awards 2013: Bronze.
Through personal testing and reflection this project critically investigates the claims of the barefoot running movement. A minimal footwear concept has been developed, that allows for maximum ground feel and encourages mid to forefoot strike technique, while providing adaptable, lightweight support through a strapping harness.

Social innovation is becoming an increasingly integral component of sustainable business (Spangenberg, 2010): ‘Products are to be ‘fertile’, having development and adaptation potentials, involv[ing] consumers in designing the final shape and function.’ A product should possess ‘buy in’
qualities, empowering the user to define a product according to their specific needs. The ecosystem of products proposed in this footwear concept aims
to establish a lasting business customer relationship. The replaceable, repairable parts encourage a user to ‘maintain’ this product.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s