Industrial Design and Innovation

Jony Ive and the Impending Irrelevance of Industrial Design?

3063532-inline-i-2-has-jonathan-ive-designed-himself-out-of-existenceIn a recent fastcodesign article, Cliff Kuang speculates that the announcement of the iPhone 7 signals the growing irrelevance of hardware to the future of smartphone design, arguing that Jonathan Ive has in effect, designed himself out of a job.

According to Kuang, the things that have the potential to excite us about the future of smart technology are things that are invisible and that have very little to do with the physical design of smart devices. In many ways what is becoming more important is the experience that these devices afford us.

Click here to read the full article.

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