NZ sportsman Tim Brown, and San Francisco based engineer Joey Zwillinger have teamed up to launch Allbirds footwear made from NZ merino wool. The shoes make the most of the natural properties of merino wool, minimising odour, wicking moisture, cushioning the foot, and helping to regulate temperature. Thanks to clever material use, the shoes can be worn without socks, and simply cleaned in the washing machine.
You can find out more about the story behind Allbirds shoes here.
