Industrial Design and Innovation

Apples Jonathan Ive Makes a Case for the Poetry of Machine-Made Goods

Apple’s Jonathan Ive spoke at the opening of the Manus x Machina exhibition at New York’s Metropolitan Museum of Modern Art, reflecting on the links between machine made and handcrafted design. Ive described the importance of working by hand to understanding the potential of processes and materials, while also arguing that machine made works do not by definition lack the sense of poetry afforded by hand craft; “Many of us I think believe in the poetic possibilities of the machine, while in equal measure, we have tremendous respect and admiration for what is made by hand.”

Perhaps most interestingly, Ive made a point of highlighting that every new development in the tools and processes used in craft was at one point groundbreaking in much the same way that modern machinery is perceived now. He spoke to the enabling power of machinery and explained that whether hand crafted or machine made, good design must fundamentally be led “by great consideration.

Click here to read Ive’s full speech.

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