One of the top speakers from the 2015 Better By Design CEO Summit was New Zealand’s own Andy Hovey, Global Product Design Director of accounting software business Xero. Best known for making the dull tasks of accounting fun, Xero has grown from a startup to an internationally recognised business.
From 3 minutes onwards, hear Andy explain the insights behind some of the company’s most successful products and the value of designing for experience.
“we didn’t introduce, necessarily, any new functionality or feature… we introduced a new experience which fundamentally shifted the way people talked about it”
“People are buying the experience that you give them, not the function”
If you’re curious about what else went on at this years Better By Design CEO Summit check out some of the other presentations here.