Industrial Design and Innovation

Welcome Back!

Welcome back to all the returning students to the Industrial Design and Innovation Department as well as all our new first year students!

Hope you have all settled into your projects and are well under well!

Check out this interesting read about the department’s partnering company Adept, featured in the New Zealand Herald.

Founder of Adept Murray Fenton discusses how he started the business back in 1970 in his backyard.

What factors do you think have made you successful in the product development space?

Thoroughness and persistence. While the occasional brilliant flash of inspiration can set you on the right path, it’s the perspiration that counts. Successful products need continuous improvement otherwise someone else will do it. Time to market is one of the most important factors in success, but taking the time and effort to get it right actually speeds up the true time to getting something market ready.

Check out the full article here to also read Murray’s three key piece’s of advice.

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