Industrial Design and Innovation

Better By Design CEO Summit 2013

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Eight School of Art and Design students recently had the opportunity to represent AUT at the Better By Design CEO Summit, learning and hearing from the best in the business.

The Better By Design CEO Summit offered delegates a two day experience which saw them hearing from international and national speakers gaining valuable insights from those who have disrupted their industries and reinvented success, immersed in both the theory and real world examples of design thinking, design integration and design disruption.

Acting Head of Department Product Design Dr Stephen Reay worked with New Zealand Trade and Enterprise (NZTE) in choosing the eight students who then got the chance to be involved in the summit.

The six product design students and two spatial design students were allocated a speaker to assist during the two days too.

Nick Hayes was one of the students that attended the summit and said it was an amazing experience for many different reasons.

“For me, the insights and takeaways are personal and will influence the direction I take towards my career and future. However, there was never a lack of discussion between myself and other student peers following each of the two days. If I were to sum up the insights they would be about always aiming for greatness, achieved through living by design, breaking the barrier and fear of taking risks, being honest and transparent about your work and your brand, and always challenging the status quo.”

The students that attended were Catherine Campbell, Lauren Hyland, Melanie Kassian, Matt Davis, Neerali Parbhu, Nick Hayes and Nikolai Sorensen.

Article by Caitlin Madden

Photos by New Zealand Trade and Enterprise

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