Industrial Design and Innovation

Made Movement: Meet America’s hottest new Ad agency

ESVP-NOW-MM

Meet America’s hottest new Ad agency
Where? Sir Paul Reeves Building AUT University
When? 12.30 – 1.30pm Friday 18th October

REGISTER NOW! Seats are strictly limited and will be allocated on a first-come, first-served basis.

Made Movement is a new shop that redefines the ad agency model. 
Three senior partners Dave Schiff, John Kieselhorst and Scott Prindle, formerly from Crispin Porter+Bogusky, have focused their brand on American made products only. The fast growing start up is a year old and has since added Alex Bogusky as a partner.
The agency model is supported by a novel retail site that features on their website where customers can purchase products online.
While the old “Made in America” often represented an inferior product, today, U.S. manufacturing not only represents superior craftsmanship, but also environmental benefits, a smaller carbon footprint, and an investment in American jobs.
And from what Made’s Creative Chief Dave Schiff has seen, that’s what educated consumers want.
“American consumers are so demanding,” he says. “Not only do we demand a great product, but we also demand that the world is a better place because that product exists. That’s a tall order.”
Can such a model exist in New Zealand – albeit a tiny market in comparison?
Are we seeing a similar consumer shift to locally made, craft focused and sustainably driven products?
How is this affecting where global brands are going?
Time to share these questions with the pioneers of new marketing.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s