Industrial Design and Innovation

Dr Amanda Bill

Dr Amanda Bill has just joined the staff as Programme Leader for the BBus. Design major, and will teach into the Bbus. and Product Design programs.  She has a long career in design education, which includes lecturing in design since the inception of design degrees in New Zealand in the early 1990s. She has taught industrial, visual communication, fashion and textile design programmes, and prior to this ran her own textile studio.

Her current research explores creativity as a form of performative knowledge. In this, she challenges normative ideas about creativity by showing how various performances of creativity are put to work in different cultural and political contexts. To do this she uses research strategies that are initiated in practice, such as using digital textile design to investigate boundaries between creative and non-creative practice.  

Another strand of Amanda’s research applies social science knowledge to some of the emergent discourses in design, such as design for social business, and design thinking. This research aims to contextualise design within broader creative economy formations.

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