Industrial Design and Innovation

Visit to SY Partners

Very good, and inspirational visit to the offices of SY Partners, on the back of meeting Keith Yamashita when he was in NZ for the Better by Design conference. We met with Keith and 3 key senior staff to talk about the New Zealand context of strategic design (based on some observations of Keith and our own knowledge). The staff then took as through a couple in in-depth case studies of the type of corporate transformations the SY Partners get involved in – led by Design Thinking. The showed us the process of working with Starbucks to reinvent and reinvigorate the company, and how the have bought new focus to Oakly. Great to see design strategy and thinking coming together with vision, great story telling and deep values. SY very interested in coming back to NZ.

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